Saturday, 9 January 2010


Augmented Reality should have been the buzz phrase of 2009. But such was the noise of Twitter, Facebook et al it pretty much got drowned out. However keep an eye out for it in 2010.

But what is it?

Well, Wiki tells us "Augmented reality (AR) is a term for a live direct or indirect view of a physical real-world environment whose elements are merged with (or augmented by) virtual computer-generated imagery - creating a mixed reality.

So, putting it simply, it is a mix of the real and the reality. How does it work? A picture paints a thousand words, so here are a few examples of Augmented Reality at work.

As you can see, a lot of the multinationals are already using this technology in quite an advanced way. Will it make our lives very different, especially how we view the world around us. Will it even make an appearance in Second Life?
It is all a case of "watch this space". This is just the beginning. Expect to find more and more AR in a store near you SOON!


  1. This kind of stuff facinates me but at the same time I wonder how kids' imaginations will EVER be the same? And aren't Disney and LEGO smart marketing their toys like that???

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  3. I first saw this last year sometime and it's come a long way since then and ooooohhhhh!

  4. LOL Muxe, couldn't agree more !!! Soon all this will be general release ..... but where will it end up. We won't know whether we are in real or virtual!