Sunday, 11 October 2009

Seond Life & Social Networks

Last week Twitter was given the hefty valuation of $1billion and this before it has become profitable. The social networking site boasts a huge audience and although Twitter won't release official numbers, its website has over 30 million unique monthly users, plus more on its mobile and smart phone services.

The buzz is all about Social Networks, and for good reason? Social networks apart from providing huge numbers of eyeballs on webpages also sort people into groups of
common interests in hobbies, religion, politics, buying trends etc etc. This is a marketeers dream and is highly valued in dollar terms if it can be tapped.

Second Life, which incidently is in profit, needs to access this phenomenon and some form of integration into the SL client and/or website is called for.

With the Lab currently working on a new client and with the introduction of the new it must be hoped that Linden Labs have their sights firmly fixed on Social Networking Integration (SNI). If it is the case that LL are working hard along these lines then, if successful, a very bright future is in prospect for the Lab and Second Life.

1 comment:

  1. Larimar Watanabe15 October 2009 at 01:11

    aha! well I just heard about something in SL that does interact... and I seem to remember a certain someone not quite appreciating social marketing at one time *grin*