I find it hard to believe LL are heading for the O...

I find it hard to believe LL are heading for the Outside companies like Coca-cola, 4500 would be a very cheap price. LL would be charging a lot more. I do read MOTD but as for In world companies advertising not sure it would be cost effect, unless they are advertising for charity events.
Off peak is that UK times as opposed to USA times. 1500 is more reasonable for UK based in world buisness types.